October 4, 2011

Concrete Results Logo Work

So, with my current position at Concrete Results, I do a lot of things. My position involves creating banners, flyers, e-blasts, e-newsletters, maintaining our Facebook pages, creating new websites, working on packaging for products, getting printing quotes, creating brands, etc. It is a challenging position that requires me to constantly be learning new ways of doing things. One of the most fun parts of my job, to me, is getting to design a new logo for something.

I have a fascination with logos. A truly great logo says everything about a company without saying anything at all. The foundation of a good logo in current trends seems to be the type you choose. I feel like the personality then can come from the colors you choose. These two things can set the tone of either fun and whimsy, strict or tight-laced, efficient, archaic, etc. Here are just a smattering of some of the logos I have worked on... You might just see a few in stores in the near future.